Programme 2025

Registration & Breakfast

08.30 - 09.30

Kick off the day with a warm welcome over a delicious breakfast. Fresh coffee, tea, juice, and light morning bites will be waiting for you as you check in and pick up your badge. It’s the perfect time to meet new faces, reconnect with colleagues, and ease into the day. Our team will be nearby to help with registration and answer any questions so you feel right at home. Don’t forget to swing by our exhibitors, they'll be ready to greet you and share exciting innovations to explore throughout the day.

Chair Welcome

09.30 - 10.00

Matt Coyne is a seasoned professional with over 20 years of experience in the events industry. As the founder of Waves Connects, Matt is a dynamic host and talented copywriter, dedicated to helping individuals and brands share their unique stories with the world. His expertise lies in crafting engaging narratives that resonate with audiences, ensuring every message is delivered with impact. Passionate about storytelling, Matt believes that everyone has a story to tell, and he’s committed to helping you tell yours in the most authentic and compelling way possible. Find out more about Matt and Waves Connects at wavesconnects.com

William Higham

10.00 - 11.00

William Higham is a leading futurist, strategist, and consumer trends expert. Founder of Next Big Thing, he advises global brands like Disney, HSBC, and BBC on innovation and future markets. His research-driven insights help companies anticipate consumer behaviour, inspire workplace culture, and gain competitive advantage. A sought-after keynote speaker, William has presented for Barclaycard, The Financial Times, and events worldwide, leaving lasting impact on audiences. Formerly with Sony, Virgin, and Universal, he shaped campaigns for artists including The Rolling Stones. Today, he is recognised as one of Europe’s most respected voices on business strategy, marketing, and future trends.

Katie King

11.00 - 12.00

Katie King, CEO of AI in Business, is a renowned keynote speaker, consultant, and author with over 30 years of experience in digital transformation, marketing, and AI. She has advised global leaders and organisations including Sir Richard Branson, Harrods, O2, NHS trusts, and Accenture. A frequent BBC commentator and TEDx speaker, Katie has authored two acclaimed books on AI strategy, with her first becoming an international bestseller and a World Economic Forum reference. She has held senior industry roles, chaired UK PR and AI initiatives, and spoken worldwide. Katie is sought after for her engaging insights on AI, leadership, and innovation.

Sponsored by

Lunch & Networking

12.00 - 13.00

Take a well-deserved midday pause and join us for a relaxed lunch. Enjoy a tasty variety of dishes thoughtfully prepared to suit different preferences, with plenty of options to keep you fuelled for the afternoon ahead. Lunch is more than just a meal—it’s a chance to share stories, swap ideas, and connect in a casual, welcoming setting. Be sure to stop by our exhibitors before or after you eat; it’s a great way to discover new solutions, ask questions, and spark conversations with our sponsors that might inspire your next big idea.

AI User Panel

13.00 - 13.45

Artificial Intelligence is transforming the way we work—but what does that really look like in practice? In this panel, professionals from Sales, Marketing, Design, and Business Operations will share how they are applying AI tools in their daily roles. Panellists will highlight practical examples, lessons learned, and the impact AI is having on their workflows and outcomes. The session will conclude with a moderated discussion and audience Q&A, offering attendees the chance to explore cross-functional perspectives and gain actionable insights they can take back to their own teams.

The Solutions Room

13.45 - 15.15

Step into The Solutions Room—a conference favorite and one of our most engaging sessions. This interactive, participant-driven format is all about tackling real challenges with fresh ideas. Instead of listening to speakers, you’ll collaborate directly with peers in small groups to share experiences, brainstorm solutions, and spark creative thinking. Bring a problem you’d like input on, or join a discussion to contribute your own expertise. The energy in the room is always high, and every voice has a chance to make an impact. You’ll walk away with actionable insights, new perspectives, and valuable connections that extend well beyond the session itself.

Coffee & Tea Break

15.15 - 15.30

A little pick-me-up goes a long way! During our coffee break, you’ll find freshly brewed coffee, fragrant teas, and light snacks to keep your energy flowing. Step away from the sessions, stretch your legs, and chat with fellow attendees in a relaxed setting. This is also a wonderful opportunity to visit the exhibitor area—grab your cup and explore what our sponsors are showcasing. Whether you’re curious about new tools, looking for fresh ideas, or just enjoy a friendly chat, the exhibitor booths are buzzing with energy. Recharge, connect, and get ready for what’s next.

Richard McCann

15.30 - 16.15

Richard McCann is an inspirational speaker and founder of the ICan Academy, helping people transform their mindsets and overcome challenges. Born into poverty in Leeds, his life was shattered at age five when his mother was murdered by the Yorkshire Ripper. After foster care, a violent home life, leaving school with no qualifications, and time in prison, Richard hit rock bottom. Choosing to change, he developed his “ICan” philosophy, becoming a Sunday Times No.1 bestselling author. Today, with over 2,500 talks worldwide, he inspires audiences to embrace resilience, change, and the belief that anything is possible.

Conference Wrap up & Close

16.15 - 16.30

As the day winds down, join us for the Chair’s Wrap-Up with Matt—a thoughtful close to the program and a chance to reflect on the theme What’s Next. Matt will highlight the day’s key moments, celebrate the insights shared, and connect them to the opportunities ahead. This session offers a moment to pause, look back on what we’ve accomplished together, and consider how today’s conversations will shape tomorrow’s actions. With gratitude to our speakers, sponsors, and participants, Matt will leave us inspired, energized, and ready to embrace what’s next in our field.